This session is a primer on todays best practices in mobile interviewing via cell phones. See who is using mobile interviewing and for what purpose: Find out when and how to effectively use mobile interviewing for surveys, diaries, and ethnographies, as well as how to choose the best techniquie for your study. Learn how to select from available mobile text, web and voice technologies. Understand the practical and tehnological limitations of mobile interviewing.

Learner outcomes:

• Determine when and how to use mobile interviewing
• Understand and select the correct technique for text, web and voice options for mobile research applications
• Take advantage of anywhere anytime communications devices for mobile research with best practices